About
Blaine Zuckerman is a strategist, storyteller and creative director working at the intersection of entertainment, culture and audience insight. With a background spanning Condé Nast, Time Inc. and Netflix, he creates multi-platform campaigns that combine editorial storytelling, photography, video and social strategy to amplify talent, brands and their place within the cultural conversation.
His career began at Condé Nast’s Teen Vogue and Glamour, where fashion, celebrity and advertising shaped the editorial landscape. As audiences and ad dollars shifted toward video and social platforms, Blaine moved into entertainment media at Entertainment Weekly and People, helping expand digital storytelling across emerging formats. Most recently, he worked in the world of streaming, developing content that supported the broader marketing and publicity efforts at Netflix.
Working across text, video and still photography, Blaine approaches every project with a strong editorial point of view and a deep understanding of audience, talent and platform. Based in London with his husband and son, he previously lived and worked in Los Angeles.
WHAT I'VE LEARNEDI’ve always been drawn to the interplay between the message—what you’re saying—and the medium used to tell the story.
When coming up with the best way to tell a story, I think back to some brainiac who answered the question, “How long is a piece of string?” by saying: “As long as it needs to be.” Which is to say, the creative output for a project could be a single-line sketch drawing or an ongoing multimedia retelling of the history of time. If you can tell the story in a perfect way, the format or platform tends to reveal itself.
Early in my career, I was a photo editor for the teen fashion brand dELiA*s. One morning, a model who had just finished makeup walked over to the hair chair. The hairstylist looked at her, handed her a brush, instructed her to brush her own hair and make her way to wardrobe. Sometimes your job is to see what’s right and not f*ck with it.
Data provides context. Instinct and intuition drive creativity. (Credit to Mr. Diller for that one.)
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