J.Lo Let Me Into Her Closet


Scope /
Creative direction, production, talent management

Key collaborators /
Jennifer Lopez, Jeff Cohen (director of photography)

Media outlets, advertisers and fans want access to Jennifer Lopez; J.Lo wants to support her projects. To address all of those needs, we landed on a home closet tour featuring pieces from her wardrobe tied to the film she was promoting at the time. Comfortable with the concept and at ease in her home, she even busted out the Versace. (You know—the green jungle print with the plunging neckline that might as well be a waistline.)